I recently started wearing the Hemp Organics lipstick- Coral color. I LOVE it! Not only is the color perfect for me, but my lips feel soft and hydrated. I liked it so much I gave the Ruby lipstick to a friend, and as I suspected, it was perfect on her! As a bonus, the lipstick is gluten free- which is important for me. I am also using the lip tint base as a moisturizer in place of Chap Stick and it is much softer and more hydrating.